Achieve Compelling & Commercially-Successful Digital, Social Media & Ecommerce Strategies In Beauty & Cosmetics
On-The-Pulse Online Strategies To Win Customers & Drive Sales In A Competitive Digital Landscape: From TikTok Shop & AI & AR, To Influencers & Affiliate Marketing, Ensure Your Customer, Content & Channel Strategies Achieve Maximum Results
08.30 Registration & Informal Networking & GIC Opening Remarks
09.00 Morning Co-Chairs’ Opening Remarks
Martha Marin, Chief Sales Officer, Tangle Teezer
Lauren Myers, Chief Marketing Officer, Grown Alchemist
COMPLEMENTING OMNICHANNEL MARKETING
Brand New & Updated!
09.10 More Channels, More Problems? Avoid Missed Opportunities By Linking Channel & Platform Marketing Strategies Together To Enhance Overall Beauty Customer Engagement, Strategy Impact & Revenue
- Social media, digital and ecommerce in the marketing mix: align your digital strategy with in-store, pop-ups and other in-world activation opportunities for one, consistent customer experience
- From comments on Instagram to email newsletter clicks to online purchasing… what can we do to get a single customer view when the channels are so fragmented?
- Identify where sales are actually happening to seize growth opportunities when they arise to grow both in-store and ecommerce
- Channel and platform integration: shift from individual channel performance to assess for blind spots, review your overall marketing and brand strategies and identify opportunities to achieve scale
- Always a challenge… explore different ways to achieve digital attribution, establish overall ROI and inform ongoing strategies
Laricea Roman, Head of Marketing, Boohoo Group PLC
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