12th Annual Beauty Trends & Innovations

24th SEPTEMBER 2025 | LONDON

Beauty Trends & Innovations – Real Insight, Future Inspiration

Europe’s Leading, 13th Annual One-Day, Brand-Led Conference & Networking Exhibition, One Great George Street, London, 24th September 2025

Accelerate Growth, Captivate Customers In-Store & Online, Leverage AI-Driven Experiences &
Outshine The Competition With Dynamic & Lucrative Brand, Product & Marketing Strategies

Monetise Game-Changing Beauty Trends For High-Impact
Campaigns & Profitable Product Innovations​

40+ Pioneering Beauty Experts Explore The Hottest Trends & Innovations: From Personalisation Strategies & Cutting-Edge AI To Social Media Commerce Success. Dive Into The Latest Wellness & Fine Fragrance Trends, Unveil Next-Level Sustainability Practices & Gain Deeper Insights Into Shopper & Retailer Behaviours. Discover The Latest Ingredients & Build Authentic Communities With Influencers & Content Creators

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Inspirational Speakers

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Engaging Panel Discussions

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One-Day Event

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Satisfaction Rate Last Year

Europe’s Largest Beauty Trends Event Returns!

Where great minds of the beauty industry come together to share insights into the latest consumer trends and take inspiration from new thinking, emerging micro-trends and digital and AI disruptions shaking up the very latest in both the online and bricks-and-mortar beauty landscape.

The Hottest Beauty Trends & Innovations ■ AI, New Tech & Personalisation ■ Social Media & Commerce Success ■ Beauty, Health & Wellness Trends ■ Fine Fragrance Trends ■ Sustainable Beauty: Packaging & Product Innovations ■ Customer Insights, Behaviours & Different Demographics ■ Teen Beauty Trends ■ First-Hand Retailer Insights & Expertise ■ Must-Have Ingredients ■ Influencers, Content Creators & Creating Authentic Communities

What Is On The 2025 Agenda?

Capitalise on the hottest beauty trends and innovations to fuel engagement, maximise conversions and ensure product longevity

Elevate beauty with cutting-edge AI and tech, driving engagement with proven ROI

Maximise sales with winning content, channel and creator strategies which boost engagement and influence

Seamlessly integrate wellness into your beauty brand with groundbreaking insights and inspirations

Explore fragrance trends, consumer behaviours and how scent is becoming an everyday ritual​

Meet climate-conscious consumer demands, reshape brand perception and avoid greenwashing pitfalls

Pinpoint evolving consumer priorities to drive engagement and dominate sales

First-hand expertise to boost brand awareness and make your products stand out in-store and online

Formulate high-performance, sustainable products with in-demand formula and the latest game-changing ingredients

Build loyalty through diversity-driven and community-led strategies

  • 31 Leading Beauty Brands & Retailers, 1 Inspirational Day, Central London, Iconic Venue
  • Re-Inspire & Re-Imagine Your Strategies With The Leading Beauty Innovators & Trendsetters Of the Industry
  • New Session For 2025: Fine Fragrance Trends
  • New Experiences In Networking Breaks
  • 4 Interactive, Trend-Led Panels
  • 2+ Hours Of Dedicated Networking
  • Gift Bag Filled With The Latest & Trending Products Worth Over £250!
  • Guaranteed Retailer Insights & Expertise For Guaranteed Sell-Out Products

Why Is The Beauty Trends & Innovations Conference & Networking Event The Must-Attend Industry Gathering Every Year For Beauty Brands Serious About Growth?

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Stay ahead of the latest, disruptive and innovative industry trends: gain exclusive insights into the latest trends in beauty, health, and wellness to keep your team at the forefront of the market and stay ahead of the competition

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Curated in collaboration with 40 leading beauty, cosmetics and retailer visionaries from across the UK and Europe

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13 years of inspirational insight, leading the market since 2012 as Europe’s leading industry gathering for senior brand-side professionals

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Unrivalled, innovative product ideas: discover new and innovative product ideas, formulations, and packaging trends that can inspire your team’s next product launch or marketing campaign

5

First-hand insights from Europe’s biggest retailers: ask your burning questions to help tailor your marketing and product development strategies to better meet customer, and retailer needs

6

Gain an exclusive, competitive edge: don’t miss your chance to learn from industry leaders and experts to help refine your team’s strategies, allowing you to outperform your top competitors

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A genuinely open forum to ask your questions! Exclusive Q&A with 4 engaging panel discussions covering the hottest trends, social media, first-hand retailer insights and sustainable product and packaging solutions

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Unparalleled networking opportunities: connect with key players from the beauty industry, including influencers, brands, and suppliers, to build valuable and lasting partnerships and collaborations

Our Gift To You: Take-Home Your Own Beauty Gift Bag Filled With The Hottest Trending Products From Europe’s Largest & Leading Beauty Brands & Retailers. Worth Over £250

Who Attends The Beauty Trends & Innovations Conference?

The Annual, Not-To-Be-Missed Industry Gathering – Hear What Some Of Our Previous Attendees Have To Say:

Secure Your Presence & Influence The Agenda

For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@beautytrendsconference.com

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