09.10 Disrupt & Dominate With The Hottest Trends & Innovations That Fuel Brand Engagement, Drive Impactful Product Launches & Position Your Brand As A Front Runner
The dominance of AI, emotional beauty, and protective personal care… examine the critical macro trends of 2024: how can you stay ahead of the curve and plan for another year of insight-led, innovative, and impactful product launches?
International inspiration: take stock of global trends and insights to enhance engagement and ensure lasting product success
Stay irresistibly on-trend! Eyes open and ears to the floor – swoop in and fill gaps in the market, make your mark and really reap the benefits of being an innovative brand
The new social order: how are beauty brands effectively responding to the explosion of influencers, brand advocates, and content creators to ensure they stay relevant?
Kelly-Ann Carroll, Head of Buying Health & Beauty, Primark
Maylis Joppé, Global Director – Consumer & Market Innovation, R&I, LVMH Beauty
Elena Lavagni, Service Provider for Amazon & Owner of Neville Hair and Beauty, Amazon Salon & Neville Hair and Beauty
Marie Mailhos, Head of Marketing Gallinée, Shiseido
Daniel Isaacs, Chief Product Officer & Founding Partner, Medik8
Aaron Chatterley, Co-Founder, Feelunique & indu
Alana Amo-Adei, Brand & Skin Specialist, Tropic Skincare
09.50 Bonus Session; Reserved For Linney
FUTURE-FACING BEAUTY TRENDS & INNOVATIONS: AI & NEW TECH
Brand New & Updated!
10.05 Deep Dive Into AI’s Impact In Beauty: Enhance Online Journeys, Advance Digital Marketing Strategies & Discover Trending Beauty Tools For Next-Level Brand Experiences
AI is redefining the beauty industry but how are we translating AI success into store and how will this impact the customer?
Revitalise your digital marketing strategies and utilise AI tools for trendy and captivating marketing copy for boosted online engagement and sales
Lipcure Beam, Meta Profiler, and The Halo Hairdryer… which tech-inspired beauty tools are gaining traction and what strategies can you employ to provide teams with appropriate techniques for delivering captivating products and growing profitability?
Sebastian Kraft, Founder, Nordic Naval
10.25 Bonus Session; Reserved For Orean
Daniel Cambell, Global Innovation Director, OREAN
10.40 Morning Refreshment Break With Informal Networking
SOCIAL MEDIA SUCCESS: CONTENT, CHANNELS & CREATORS
Panel - Q&A
Show-Stopping Content, Viral Product Launches & Game-Changing Digital Campaigns
11.10 Dominate The Beauty Social Landscape: Uncover Brand New, Authentic & Innovative Social Strategies To Outshine Competition, Capture Consumer Attention & Drive Lucrative Brand Engagement
Organic, innovative and uncut: explore how content can help cut-through competition, capture attention and drive campaigns for boosted profits and long-lasting commercial success
New social frontiers: examine real-world, successful influencer marketing campaigns and collaborations for a truly engaged consumer base and well-focused social investment
What omnichannel social strategies are beauty brands adopting to bridge the gap between online and offline experiences, drive seamless customer journeys and ultimately optimise ROI of social strategies?
Convert browsing into purchasing action! Embrace TikTok and its shopping features for heightened attention, unparalleled engagement, and improved product performance
The question on everyone’s lips…what is next in the world of social in beauty? What is set to disrupt the social landscape in 2025 and how can we get ahead of the curve?
Plamena Gencheva, Senior Social Media Manager, Tropic Skincare
Elinor Miansarow, Brand & Partnerships Lead, Wild
Karen King, Managing Director UK/EMEA, Bondi Sands
Ashley Watton, Head Of Marketing & Communications, KMI Brands Ltd
Representative from Shipbob
GEN ALPHA, GEN Z & THE SHIFTING BEAUTY LANDSCAPE
Double Perspective
Revitalised Brand Strategies
Generate Gold-Standard Brand Value For Gen Alpha & Z With Inclusive, Authentic & Intelligent Marketing Strategies That Fuel Positive Brand Interactions & Exploit Product Sales
The instant gratification generation! How can you adapt your marketing strategies to capture the attention of a generation with higher expectations, fully digital interactions, and such varied needs?
Bleached brows, faux freckles, stained lips… deep dive into Gen Alpha and Z driven trends for hard-hitting buying experiences and maximised product sales
Hone in on diverse beauty ideals! Create inclusive and accessible product campaigns that cater to your entire audience no matter their colour, age, sex, or gender
Brand transparency and authenticity… how are you pushing the envelope on sustainable beauty to create critical brand value for Gen Z’s raising expectations?
11.40 Fraser Fergie, Director Of Product Development,This Works
GOLD-STANDARD CUSTOMER EXPERIENCES & JOURNEYS
Double Perspective
Maximising Winning Digital
12.00 Ground-breaking Digital Tools & Tactics For Enriched Online Journeys & Memorable Brand Experiences For Customers Across The Beauty Landscape
From conversational AI cloud to virtual try-ons… what digital transformation technologies can be developed to craft enhanced online customer journeys and create next-level memorable brand experiences for customers?
How well do you really know your customers? Action critical data insights to provide accurate customer segments, drive personalised social content and gold-standard customer experiences
Customer relationship management at its finest! From acquisition to purchase point, get to grips with best-practice digital techniques that engage customers at every step of their brand journey
Nathaniel Hibbs, Head Of Retail, Education & Operations Southern Europe, Charlotte Tilbury
12.20 Bonus Session; Reserved For MMI
Leonora Eckley, Client Director – Beauty, mmi by CARMA
12.35 Lunch & Informal Networking For Speakers, Delegates & Partners
FACILITATED PEER-TO-PEER DISCUSSIONS:
13.05 Intimate Insight Sharing Of The Latest Trends & Innovations Transcending The Beauty Landscape
A) Next-Level Beauty NPD
Sophia Manley, Head of NPD, REFY Beauty
B) Inspiring Natural Beauty
Heena Mohammed, Category Lead – Makeup & Fragrance, John Lewis & Partners
C) Start-Up Journeys
Elsie Rutterford, Co-Founder, BYBI Beauty
Dominika Minarovic, Co-Founder, BYBI Beauty
D) Male Beauty
13.35 Afternoon Co-Chairs’ Opening Remarks
Jessica Clark, Chief Executive Officer, Pai Skincare
Martha Marin, Chief Sales Office, Tangle Teezer
GEN ALPHA, GEN Z & THE SHIFTING BEAUTY LANDSCAPE
Revitalised Brand Strategies
13.55 Generate Gold-Standard Brand Value For Gen Alpha & Z With Inclusive, Authentic & Intelligent Marketing Strategies That Fuel Positive Brand Interactions & Exploit Product Sales
The instant gratification generation! How can you adapt your marketing strategies to capture the attention of a generation with higher expectations, fully digital interactions, and such varied needs?
Bleached brows, faux freckles, stained lips… deep dive into Gen Alpha and Z driven trends for hard-hitting buying experiences and maximised product sales
Hone in on diverse beauty ideals! Create inclusive and accessible product campaigns that cater to your entire audience no matter their colour, age, sex, or gender
Brand transparency and authenticity… how are you pushing the envelope on sustainable beauty to create critical brand value for Gen Z’s raising expectations?
Jessica Hewitt, Category Lead (Beauty), UNiDAYS
NEW! Tailor Your Day - Select A Hosted Stream:
STREAM 1: MUST-HAVE INGREDIENTS - THE SCIENCE DRIVING BEAUTY INNOVATION
Main-Stage Presentation In The Main Conference Room
14.10 Unveil 2024’s Vital Ingredients, Anticipate 2025’s Trends & Get Head Of The Formulation Curve With Compliant, Green & Exciting New Materials & Ingredients
Microalgae, niacinamide, ceramides… which ingredients are impacting purchasing decisions in 2024? Stay informed on the latest ingredients trends and forecast what we expect to disrupt next
Regulation, regulation, regulation… examine current legislation for sustainable and ethical ingredient sourcing approved by customers and the industry
Communication is key! Enhance customer confidence with clear, authentic, and fact-based claims surrounding cosmetic ingredients and materials
Science is shaking things up! Explore science-backed raw materials and ingredients with genuine end-consumer benefits and transform these ingredients into beloved, repeat-purchased products
Jo-Anne Chidley, Founder, Beauty Kitchen UK Ltd
STREAM 2: BEAUTY & THE SHIFTING ECONOMIC CLIMATE
Facilitated Informal Workshop In The Networking Room
14.10 The Value Of Beauty Today: Tap Into Changing Customer Behaviours & Provide Added Product Value In 2025 & Beyond. Discussion Topics Include…
Is beauty really recession-proof?
Are beauty customers some of the most loyal?
How can you differentiate and deliver value within your product portfolios to stand out from your competitors?
Capitalising on the creator economy! Harness the power of the connection between impactful creators and on-trend, intelligent content creation for improved brand engagement and sales
The business of beauty! How can you establish genuine and pertinent influencer-brand collaboration to enhance high-impact marketing and maximise product success?
What gets measured gets done! Exploit influencer data insights to draw tangible links between campaign engagement and commercial success for continued buy-in
Where do we go next? Key influencer and advocacy marketing trend forecasting for 2025 and beyond
14.45 Lydia Hunter, Head Of Advocacy, Communications & Digital, L’Oréal
15.25 Exploit Invaluable Consumer Insights & Shopper Habits For Impactful, Personalised & Digital-First Campaigns That Guarantee On-Trend Beauty Success In 2025 & Beyond
Online shopping, the explosion of user-generated content, and sustainable production… where are consumers buying today and what impacts their purchasing decisions? Get to grips with your target audience and drive tailored campaigns that really hit the spot
Know your audience: what’s the next sustainable beauty trend for millennials through to Gen A? Capitalise on critical customer insight for personalized and trusted products that fly off of the shelves
Explore immersive AI-powered tools to enhance shopper experiences, engage customers, and secure critical brand loyalty
Louise Yankovic-Jenkins, Global Marketing Director, Pai Skincare
FIRST-HAND RETAILER INSIGHTS & EXPERTISE
Panel - Q&A
Guarantee Your Products Stand Out!
15.45 Your Burning Questions, Answered! Uncover Unmissable Consumer, Product & Marketing Trend Insights From Beauty’s Biggest Retailers For Stand-Out Strategies & Collaborative Brand-Retailer Partnerships
Hear it first-hand! What are retailers really looking for in the products they place on their shelves? How can emerging brands capture their attention and build upon existing (or new!) relationships?
How do online retailers distinguish their strategies and purchasing methods from in-store retail giants? What future changes can we anticipate?
Global expansion is the name… retailers are the game! Steps to craft seamless journeys for customers across multiple channels with retailers for local and international impact
Trend forecasting for 2025 and beyond – what is the vision for the beauty retail future, and how will retail models change?
Helen Spencer, Head of Category Beauty, John Lewis & Partners
Lisa Alvis, Category Buying Manager – Mass Cosmetics, Boots UK
Liss Diniz Day, Clinique Business Development Manager, Marks & Spencer
James Mugford, Head of Category- Beauty, Marks & Spencer
Josh Roberts, Director, Direct To Consumer Supply Chain, The Estēe Lauder Companies
17.30 Leverage Up-&-Coming Sustainable Product & Packaging Solutions To Secure Greener Credentials & Satisfy Ever-Climate-Conscious Consumers In 2025 & Beyond
From ergonomic refillables to recycle-ready packaging… what packaging trends can be explored and developed in 2025 to guarantee greener credentials and appease the ever-increasing climate-conscious consumers
Striving for sustainability and effectiveness: which eco-conscious methods will drive product success and secure a competitive, sustainable future
Premium and sustainable packaging? Exceed competitors with top-tier packaging that meets green credentials whilst upholding premium design standards
Sustainable brands and marketing strategies… two peas in the same pod! Build consumer trust and brand loyalty by communicating openly and honestly about sustainable practices and initiatives
Alexandra Florea, Head Of Sustainability, Medik8
Anna Williamson, Head Of NPD, Wild
Morgan Brown, Creative Buyer, LUSH
Anna Withey, Midweight Creative Designer, Tangle Teezer
Victoria Cushing, Product Director, KMI Brands Ltd
Mark Lockyer, Commercial Director, Sampling Innovations
STREAM 2: DECODING HEALTH, WELLNESS & BEAUTY
Workshop In The Networking Room
17.30 The Convergence Of Beauty, Health & Wellness: What Does This Mean For Brands & Retailers Engaging In Beauty Commerce & Looking To Serve Consumers? Discussion Topics Include…
What exactly are the latest wellness trends and products that customers are willing to invest in now?
How can you showcase health and wellness benefits to maximise sales?
How are you communicating and marketing multi-benefit products for positive brand experiences and engagement?
MASTERING THE IN-STORE & SALON EXPERIENCE
New Focus Session
17.50 Dominate The In-Store Landscape! From Tech To Data, Leverage The Hottest Tactics & Techniques For Revolutionary In-Store Experiences Which Guarantee Brand Loyalty
Innovative and dynamic in-store experiences: explore the hottest strategies for shelf-engagement, pop-ups, and experiential zones to incentivise consumers to visit stores, buy, and visit again
Leveraging first and zero-party data! Utilising customer and client data in-store to drive consumer-brand relationships and create hyper-personalised brand experiences that keep consumers coming back
With e-commerce digital solutions still soaring, yet in-store experiences remain business critical, how can we reciprocate these solutions in-store for gold-standard customer experiences?
Angela Taylor, Education Director UK & IRE, Dermalogica
18.10 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference
Thank You For Joining Us – Don’t Forget To Collect Your Exclusive Gift Bag!