Achieve Compelling & Commercially-Successful Digital, Social Media & Ecommerce Strategies In Beauty & Cosmetics
On-The-Pulse Online Strategies To Win Customers & Drive Sales In A Competitive Digital Landscape: From AI, AR & VR To Influencers & Affiliate Marketing, Ensure Your Customer, Content & Channel Strategies Achieve Maximum Results
08.30 Registration & Informal Networking & GIC Opening Remarks
09.00 Morning Co-Chairs’ Opening Remarks
Martha Marin, Chief Sales Officer, Tangle Teezer
Lauren Myers, Chief Marketing Officer, Grown Alchemist
COMPLEMENTING OMNICHANNEL MARKETING
Brand New & Updated!
09.10 More Channels, More Problems? Avoid Missed Opportunities By Linking Channel & Platform Marketing Strategies Together To Enhance Overall Beauty Customer Engagement, Strategy Impact & Revenue
- Social media, digital and ecommerce in the marketing mix: align your digital strategy with in-store, pop-ups and other in-world activation opportunities for one, consistent customer experience
- From comments on Instagram to email newsletter clicks to online purchasing… what can we do to get a single customer view when the channels are so fragmented?
- Identify where sales are actually happening to seize growth opportunities when they arise to grow both in-store and ecommerce
- Channel and platform integration: shift from individual channel performance to assess for blind spots, review your overall marketing and brand strategies and identify opportunities to achieve scale
- Always a challenge… explore different ways to achieve digital attribution, establish overall ROI and inform ongoing strategies
Laricea Roman, Head of Marketing, Boohoo Group PLC
SOCIAL COMMERCE
09.30 Join Nora as she speaks around social commerce in relation to TikTok from the perspective of TikTok Shop UK. Further information to follow.
Join us as we explore how a joined-up approach, Efficient product fulfilment, and the ability to react swiftly to trends can elevate your brand and establish meaningful connections with your audiences.
Nora Zukauskaite, Integrated Marketing Director, TikTok Shop UK
09.50 Bonus Session; Reserved For Exclusive Conference Partner
NEW TECH: GENERATIVE AI, AR & VR
Panel - Q&A
10.05 Capture The Magic Of Beauty With Generative AI, AR & VR & Transform New Tech Into Tangible Results
- From data, new strategies, content, process optimisation and more… how can beauty brands use AI within the business and marketing strategies to see results
- More than just nice to have: AI, OOH AR & VR campaigns get people talking but how can we turn ideas into valuable consumer propositions which are directly attributable to an uptick in sales
- Try before you buy? Using AR, VR and AI filters to allow customers to test and personalise products online
- Is it still true to real life? Digging into both the ethics and consumer perceptions of generative AI being used in creating images and video content
- What is the actual roadmap to successful AI implementation? What are the learnings from AI products already on the market
Nick Eley, Head of Digital Creation, ASOS
Sebastian Kraft, Founder, Nordic Naval
Namita Mediratta, Head of CMI, Beauty and Wellness, UEAM, Unilever
10.35 Morning Refreshment Break With Informal Networking
Cathy Doyle, Brand Partnerships – Ecom Beauty, TikTok
DRIVING E-COMMERCE SUCCESS
11.25 Driving D2C Beauty E-commerce Success: Put Every Stage Of Your Ecommerce Strategy Under The Microscope & Leverage New Tech To Maximise Strategy Performance & Revenue
- The basics matter! With your website acting as your flagship store, is your website optimised to convert landing-page visitors into buyers?
- Omnichannel ecommerce: does every consumer touchpoint funnel the customer towards checkout?
- Hard sell, soft sell, pricing, promotions, reminders… what messaging is not just capturing attention but also driving conversions?
- Stepping away from D2C, how can we enhance relationships with other etailers and digital storefronts such as Amazon and TikTok Shop for effective sales strategies and seamless fulfilment
11.45 Bonus Session; Reserved For Exclusive Conference Partner
STRATEGIC INFLUENCER & AFFILIATE MARKETING
12.00 From “Small Is Beautiful” To Multi-Million Followers… Take Your Beauty Influencer & Affiliate Marketing Strategies To The Next Level For Relatable, Sharable Content, Elevated Engagement & Increased Sales
- Choosing the right partnership for your brand ethos: how can we still create strategic partnerships and ongoing relationships where there is authenticity and real brand championship?
- As bigger influencers command massive followings – and increased fees, explore the authenticity and impact that micro influencers and nano creators can bring to your brand – and your bottom line
- Keeping content and creative strategy fresh for impactful influencer collaboration and partnerships to ensure we lock in the right collabs to keep people talking about -and buying our products
- Affiliate marketing: how is this working for your brand and what ROI can it bring? Balance your influencer and affiliate marketing strategies against a reliance on discount codes saturating the brand
- What does the future of influencer marketing look like with new rules, structures, channels, algorithms and how can we build visibly diverse representation into our influencer collaborations as standard?
Charlotte Mahieu, Associate Marketing Director, Church & Dwight UK
12.20 Lunch For Delegates, Speakers & Partners
12.50 Peer-To-Peer Networking Informal Discussions
a) The Future of Email Marketing
Gregory Brearley, E-Commerce Director, Elida Beauty
b) Creative Strategy
c) Amazon Storefronts
d) Retailer-Manufacturer Relationshipse) Retail Media
f) Organic vs. Paid Media
g) Determining Strategy ROI
h) Personalisation
i) Experiential Marketing
13.20 Afternoon Co-Chairs’ Opening Remarks
Kathryn Cunningham,Business Unit Director Dermo-Cosmetics, Pierre Fabre Group
Jessica Clark, Chief Executive Officer, Pai Skincare
13.30 Bonus Session; Reserved For Exclusive Conference Partner
DIGITAL TRENDS, SOCIAL MEDIA INNOVATIONS & STRATEGIES
Panel - Q&A
13.45 Keep Pace With Constantly-Evolving Digital & Social Media Trends To Remain Relevant & Retain The Commercial Advantage
- As the social media landscape is ever-evolving, what are the main trends we need to understand to remain relevant, and in feeds across Instagram, Pinterest, YouTube, Facebook, Snapchat and more?
- Updates on paid digital advertising on Meta: what is the algorithm prioritising now?
- Combatting any potential challenges on the horizon such as cookie depreciation, new advertising laws, AI guidelines to ensure we can continue without disruption
- What content is working on social media? Stepping away from warehouses, unboxing, discounts, education etc inject some personality into your social media presence
Nima Salehi, Global Head of Online & Technology, the INKEY List
Lauren Duncan, Head of Ecommerce, Philip Kingsley
Martha Gill, Brand Partnerships – Beauty & CPG, TikTok
Faye Jawad, Senior Brand & Social Media Executive, Wild
AI-POWERED INSIGHTS
14.15 As AI powers new beauty trends and innovations, how can we capture the power and potential in every stage of our beauty marketing strategy to add value to both our customers and the business?
Sebastian Kraft, Founder, Nordic Naval
TIK TOK SHOP
14.35 BREAKOUT
TikTok Shop 101
Hot To Go? What Do You Need To Get Up & Running Successfully On TikTok Shop?
- Are you ready? Prepping the internal prerequisites and checklists of what is needed to onboard with TikTok Shop
- Understanding resourcing: what level of investment of time and resources does TikTok require? What can be adapted from existing materials and content and what needs to be new and fresh?
- Exploring opportunities for automation
- What sort of fulfilment would work best for your business?
Cathy Doyle, Brand Partnerships Manager, eCom- Beauty, TikTok
BREAKOUT
Scaling Up Your TikTok Shop Success
Strategically Grow Your TikTok Shop: Systematically Blend TikTok Shop Into Your Overall Beauty Sales & Marketing Strategies & Maximise TikTok Sales Revenue
- Identify where you are achieving highest traction and which activities are resulting in sales to close the feedback loop and grow and maximise TikTok Shop sales
- All in? TikTok Shop means committing to a TikTok branding strategy – how can you bring attention to your brand with savvy TikTok posts which generate engagement and funnel consumers towards your storefront?
- Increase sales with strategic alignment with TikTok influencers: what could this look like for your brand?
- How does TikTok complement your existing digital and sales strategy – how can this be reevaluated to allow for the increased focus and reliance on TikTok revenue?
- Are you satisfied with your TikTok ROI roadmap?
14.55 Bonus Session; Reserved For Exclusive Conference Partner
DATA, CRM, INSIGHTS
15.10 Amplify Your Beauty Digital, Marketing & Ecommerce Strategies With Sophisticated Data & CRM Strategies Which Convert Insights Into Action & Funnel Customers To Purchase
- Beauty can do things differently! Use customer data for hyper-personalisation and audience groups based around product needs, hair type, skin concerns and more
- Extend your customer lifecycle, retain customers long term and encourage loyalty, referral and repeat purchases with sophisticated CRM analysis and pushing through personalised and targeted campaigns
- Discounts, habits, company ethos, product benefits… keep up to date with insights into what is most important for your customers and how that is evolving
- What AI or new tech is available to help sift through data mountains and draw actionable insights – without poring over the data for days
15.30 Afternoon Refreshment Break With Informal Networking
DRIVING VIRALITY ON TIK TOK
16.00 Navigating Constantly Shifting TikTok Trends & The Updating Algorithm For Highly-Sharable, Likeable Beauty Content Which Boosts Brand Engagement & Sales
- It can’t just be luck when content goes viral on TikTok… how can we strategically help the stars align and generate engaging content?
- TikTok holds the power: balance planned-out strategy against the fast turnover of trends on TikTok to move quickly when a trend matches your brand and step away and avoid the embarrassment of jumping on something too late
- More than just a popularity contest! How can we determine the ROI of TikTok, and how can we leverage it further to boost sales?
Plamena Gencheva, Senior Social Media Manager, Tropic Skincare
WINNING CONTENT STRATEGY
16.20 Digging Into The Latest Trends In Beauty Content Creation To Remain Relevant & Cut Through The Noise – Whilst Still Remaining True To Your Brand
- Very demure, very classy… very cringe? What kinds of language should we actually be using – and how sincerely should we adopt different persona when putting marketing material out
- Short form video, GRWM, unboxing, nail tapping, ASMR, when everyone is trying to follow the same trends in a crowded market, how can how can you drill down into your brand values to showcase your points of differentiation, USPs and brand identity
- Closing the loop on consumer feedback for constantly evolving content which responds to new trends and temperature checks responses
- To what extent should we be looking to AI for content generation? What can AI support us with – and what can we do better ourselves?
Katie Potts, Brand Partnerships Manager, TikTok
CREATIVE STRATEGY TO MAXIMISE CONSUMER ENGAGEMENT
16.50 Cultivating Your Creative Strategy To Achieve A Cohesive Digital Branding & Sales Presence Spanning Retail Media, Paid Advertising, Social Channels, Email, Etailing & More!
- Building up your creative strategy pipeline for success to achieve high volumes of high-quality content to span your channels
- Shining a spotlight onto the data strategies needed to underpin creative success
- New asset creation approaches to maximise value for time and money across your content stack
- When beauty and social media trends are in and out in a matter of days, how can you drill down into your brand values and product USPs for creative content which always delivers?
Sam Edwards, Group Marketing Director, Jarrolds
Oliver Wilson, Senior Video Creative, ASOS
17.30 Close of Conference