Tech-Enhanced, Future-Focused & Trend-Setting Beauty Products & Marketing Innovations
Leverage AI Technology • Utilise Up-To-Date Skincare Advancements • Assess The Latest Must-Have Ingredients • Critical Sustainability Breakthroughs • Holistic Health & Wellness Trends • Powerful New NPD Strategies • Regulatory Compliance & Transparency • Cutting Through On Social Media • Vital Insights From Major Retailers • Leverage AI Technology • Utilise Up-To-Date Skincare Advancements • Assess The Latest Must-Have Ingredients • Critical Sustainability Breakthroughs • Holistic Health & Wellness Trends • Powerful New NPD Strategies • Regulatory Compliance & Transparency • Cutting Through On Social Media • Vital Insights From Major Retailers •
08.15 Registration, Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Faith Hobson, Buying Director, Cult Beauty
Jessica Clark, Chief Commercial Officer, Floral Street
CUTTING-EDGE AI INNOVATIONS
09.10 Leverage The Powerful Potential Of AI Technology To Advise, Educate & Inspire Consumers
Holly Harrison, Head of Beauty, TikTok
09.30 Menopause Isn’t A Trend: Turning An Overlooked Opportunity Into A Forever Market
- Recognising that menopause is a permanent and commercially significant life stage, rather than a passing trend, and understanding why traditional age-led approached fail to reflect the real needs oft he consumer.
- Exploring the opportunity for product development, innovation, education and communication across all categories: e.g. changing skin, hair, and intimate health for women’s confidence and wider wellbeing.
- Discussing how trusted signposting is key to building trust with the menopausal consumer, and how the MTick is swiftly becoming the kite mark of trust within menopausal health and beauty.
Heather Jackson, Co-Founder & CEO, GenM
EFFECTIVE SKINCARE & ANTI-AGING TECHNIQUES
09.45 Revitalise Skincare & Anti-Aging With Clearly Communicated & Data-Lead Scientific Solutions That Keep Consumers Educated & Empowered
- Boost brand loyalty and visible results by educating customers on maintaining a healthy skin microbiome, through packaging, messaging and formulation transparency
- Everybody wants to look younger! Deep-dive into the latest ingredient, formulation and technology advancements in longevity and anti-aging, that still put skin health front and centre
- From gut health to nutrition, what are the critical links between skin health and other wellness factors?
Natalie Enslöw, Founder & CEO, fjör
HOT NEW BEAUTY TRENDS & INNOVATIONS
PANEL Q&A
10.05 Outpace The Competition By Tapping Directly Into The Latest & Hottest Beauty Trends To Boost Revenue, Engagement & High-Impact Brand Recognition
- What are the key macro trends set to impact the beauty sector in 2027 and beyond? Forecast the long-term trends to drive strategic decision-making and avoid over-investing in short-term fads
- How are consumer shopping habits, both online and in-store, affecting purchase decisions? Deep-dive into different shopper missions and tap into how your products can stand out from the crowd
- Anti-aging, healthy living, multi-use and refillable products – with customers better informed than ever, how can you capitalise on the most pressing beauty concerns?
- Unlock the future of beauty with a deeper understanding of Gen Alpha’s consumer trends
- During an ongoing cost-of-living crisis, how can you appeal to consumers looking to spend less, and give them more bang for their buck?
Shona Pickersgill, Senior Insight & Research Manager, Superdrug
Tatiana Suvorova, Sr Director Sales & Education, Wella UK & I
Angeliki Kazantzidi, Head of Marketing Northern Europe, Kenvue
Ashley Watton, Head of Marketing & Communications, KMI Brands Ltd
Sophie Howarth, Prestige Merchandising Director, Coty
Esther Jansen, Senior Brand Manager Cetaphil, Galderma
THE FUTURE LOOKS GOOD: REINVENTING PACKAGING FOR UPCOMING LEGISLATION
- Personal care packaging is entering a new era. Learn how future-ready packaging designs can help you stay ahead of legislation fees before they impact your bottom line
- The “what, why, when” of PPWR and EPR and its impact on business cost.
- Compliance can still be beautiful. Discover how recycled material, refill systems and smarter packaging strategies can help meet evolving regulations while creating packaging that stands out on shelf and with consumers.
Leave with practical insights to help you stay ahead of change without compromising on design or innovation.
Arnaud Amouroux, VP Sales Health, Home & Personal Care, Amcor
10.50 Morning Refreshment Break & Informal Networking
HAIR CARE
11.20
- Hair Care as category with enormous growth potential
- Science offers new solutions to fundamental consumer problems
- Market shows vibrant examples of success
Frank Meyer, Corporate Senior Vice President, Henkel Consumer Brands R&D, Henkel AG & Co. KGaA
11.40 LLMs, Creators, Social, Trends: How To Keep Your Head Above Water!
Keep Zero Distance to where your consumer lives. Understand how consumers drive and respond to trends, how creators add (or diminish) value, and how LLMs are an important (but fickle) frontier.
- How can you think about and understand trends across the world with a click?
- How are creators driving growth and desirability for brands?
- LLMs and chat windows are everywhere – how can you be present meaningfully in these spaces?
Receive your personalized view into what makes a Beauty Brand ICONIC!
Anurag Banerjee, Co-Founder, Quilt.AI
SUSTAINABILITY BREAKTHROUGHS: PRODUCTS & PACKAGING
PANEL Q&A
12.05 Satisfy The Expectations Of Eco-Conscious Consumers & Comply With Key Regulations With Ethical, Sustainable & Environmentally-Friendly Products & Packaging
- As environmental concerns continue to grow, help customers to stay green and incorporate sustainability into daily lifestyle through beauty products and packaging
- How can you embed sustainability credentials into the heart of your brand with true authenticity, to promote environmentally friendly practices without crossing the line into greenwashing?
- What are the latest innovations in recyclable and biodegradable packaging? How can you ensure that clean, safe and natural products still stand out on shelves and websites, without breaking the bank?
- Ensure regulatory compliance and secure customer trust by demonstrating the provenance of raw materials and ethical ingredient sourcing
Olivia Peroval, Head of Sustainability – Beauty & Wellbeing, Unilever
Abi Fitzjohn, Creative Buyer, Lush Cosmetics
Serenella Cascio, Regulatory Leader EMEA, Kenvue
Grant Cooper, General Manager UK & Ireland, Oway
Fraser Fergie, Director Of Product Development, This Works
Amber Bignall, Business Development Manager, Sampling Innovations
HEALTH & WELLNESS TRENDS
12.35 Foster A Holistic Link Between Beauty & Health Through Clean Products & Consumer Education, To Embed Wellness At The Heart Of Your Brand
- What are the latest health trends and ingredient choices affecting the beauty market? With customers ever more aware of the intrinsic between link beauty and wellness, deep-dive into how your brand can speak to the health-conscious consumer
- From skincare to gut health and nutrition, reduce the noise and cut through the information overload around wellness to give customers digestible, transparent and fact-based beauty and wellness strategies
- Streamline your messaging to ensure that your products’ health benefits and wellness implications are clearly communicated
- Help customers to embed healthy product choices and wellbeing practices into day-to-day lifestyle choices, and draw a key link between feeling better and looking better
Jordan Kavanagh, Senior Consumer Scientist, Oriflame Cosmetics
WINNING NPD STRATEGIES
12.55 The Precision Pivot: Engineering Long-Term Growth Through Scientific NPD & Consumer-Centric Innovation
- Convert research and development innovations into real customer loyalty by taking advantage of the latest critical NPD strategies
- Use consumer data to identify market gaps, then apply Intelligent Formulation Science to “solve” the flaws in current trends
- 2027 and beyond: the next frontier of beauty is not a new molecule
- Integrate biological diversity into the R&D roadmap, ensuring safety and effectiveness for all skin types
Dr. Gabriele DS Musala, Head of Product Development, Medik8
13.15 Lunch & Informal Networking For Speakers, Delegates & Partners
13.45 Informal Breakout Discussions
A) Designing Inclusive Beauty: Accessibility As Innovation
Paul Gallagher, Director, Global Brand Accessibility, Procter & Gamble
B) Skin Microbiome
Geoff Briggs, Technology Scout (Beauty Tech), No7 Beauty Company
C) How Can Brands Leverage Retailer Relationships Most Effectively?
Sarah Hawley, Associate Director E-Commerce & Retail – Salon Division, Kao Corporation
D) Balancing Brand & Performance Marketing: Building Demand While Driving Sales
Sophie Collins, Global Head of Performance Marketing & Growth, Penhaligon’s, Puig
E) Diversity & Inclusion In Beauty
OPENING REMARKS
14.15 Afternoon Co-Chairs’ Opening Remarks
Atoshi George, Head of Scientific, formerly L’Oreal
Gina Morgan, Senior Global Education Manager, No7 Beauty Company
14.25 How Skin Diagnostics & Intelligent Packaging Are Reshaping Beauty
What if the skin we think we know is not the skin we actually measure? This presentation explores how skin measurement, intelligent packaging and advanced applicators can reduce guesswork, improve the beauty experience and create new opportunities for brands.
Andrew Leatherbarrow, Director Of Scaling & Strategy, NUON & AuraLuxe
CRITICAL RETAILER INSIGHTS & EXPERTISE
PANEL Q&A
14.55 What Are Retailers Really Looking For? Hear First-Hand About The Priorities Informing Online & In-Store Decision Making In Order To Ensure Your Products Truly Cut Through & Stand Out
- What are retailers looking for in a beauty product, both online and on store shelves? Deep-dive into the biggest retailers’ key priorities to inform NPD and marketing strategies, and to foster fruitful and lost-lasting relationships
- Analyse first-hand consumer trend data and insights to better understand the marketplace; what are shoppers looking for, and how can you position your products to land with a splash?
- From mass market to high-end luxury, highlight and communicate your brand’s USP and target audience in order to focus your efforts on the most effective retail space
- What does the future have in store? Scan the horizon to anticipate and prepare for the biggest retail trends of 2027
Emi Ohiwerei, Senior Makeup Artist / Beauty Personal Shopper, Selfridges
Angharad Jones, NARS Senior Omnichannel Manager, Shiseido UKI
Gillian Rushbrook, Regional Commercial Manager, Bath & Body Works
Julie Donald, Beauty Education Manager, The Boots Group
Chris Grimason, Chief Commercial Officer, Flixmedia
15.25 Bonus Session; Reserved For Perfect Corp.
Wayne Liu, Chief Growth Officer & President of Perfect America, Perfect Corp.
EXCLUSIVE CASE STUDY WITH PURESEOUL
15.40
Gracie Tullio, Co-Founder & Creative Director, PURESEOUL
16.00 Afternoon Refreshment Break & Informal Networking
Informal Breakout Discussions
A) Male Leadership In A Female-Led Industry
Scott Bradfield, Commercial & Operations Director, REFY
B) How Gen Z Actually Decides What to Buy (& Why Most Brands Get It Wrong)
Molly Mukabi, Affiliate Marketing Executive, LOOKFANTASTIC.COM
C) The Future of Beauty Advisors
Debbie Palmer, Beauty Experience Manager, Marks & Spencer
D) The Regulatory Landscape
HIGH-IMPACT SOCIAL MEDIA STRATEGIES
PANEL Q&A
16.30 Promote Your Brand & Connect With Your Key Demographics Through Innovative, Attention-Grabbing & Revenue-Generating Social Media Strategies
- Capitalise on the power of social media and speak to even the shortest attention spans with innovative, extraordinary content tailored to the right audience on the right channel
- Establish an authentic brand voice and build an engaged social media community, putting your credentials and USP front and centre to speak to hearts and minds
- How has the impact of influencers changed, and how will it continue to evolve? Foster mutually-beneficial relationships with the key figures who consumers are truly listening to and putting their trust in
- Understand Gen Alpha’s beauty priorities and social media habits in order to seamlessly convert views to sales, and cultivate your next generation of loyal customers
Aaron Chatterley, Co-Founder, Feelunique & indu
Amy Hutson, Social Media & Community Manager, Benefit Cosmetics
Gia Mills, Founder, Skin In Motion
Blair Sullivan, Owned Media & Content Manager, Clinique
Jade Adeniyi, Senior Regulatory Affairs Specialist, Kenvue
CUSTOMER ENGAGEMENT & BRAND LOYALTY
17.00 Build Your Community! Harness Powerful Content Strategies, Inspiring In-Store Experiences & Feedback-Driven Messaging To Boost Engagement & Secure Long-Term Loyalty
- A customer for life! From established long-term consumers through to Gen Alpha, how can you maintain high-level engagement to ensure that your people keep returning to your brand every time?
- Get to know your specific customers by gathering feedback and data insights on their key priorities, to inform your USP and truly understand what your brand has to offer
- Make it an event! Craft memorable and impactful in-store experiences that resonate with your consumers, while still driving seamless and high-impact online customer journeys
- From the latest ingredients to sustainability and trust, tap into the latest consumer trends to keep ahead of the curve and to promote your brand’s key credentials
Ciara Sheehy, Ecommerce & Marketplace Manager, Philip Kingsley
17.20 Afternoon Co-Chairs’ Closing Remarks & Close Of Conference
Atoshi George, Head of Scientific, formerly L’Oreal
Gina Morgan, Senior Global Education Manager, No7 Beauty Company