Tech-Enhanced, Future-Focused & Trend-Setting Beauty Products & Marketing Innovations
Leverage AI Technology • Utilise Up-To-Date Skincare Advancements • Assess The Latest Must-Have Ingredients • Critical Sustainability Breakthroughs • Holistic Health & Wellness Trends • Powerful New NPD Strategies • Regulatory Compliance & Transparency • Cutting Through On Social Media • Vital Insights From Major Retailers • Leverage AI Technology • Utilise Up-To-Date Skincare Advancements • Assess The Latest Must-Have Ingredients • Critical Sustainability Breakthroughs • Holistic Health & Wellness Trends • Powerful New NPD Strategies • Regulatory Compliance & Transparency • Cutting Through On Social Media • Vital Insights From Major Retailers •
08.15 Registration, Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Faith Hobson, Buying Director, Cult Beauty
Jessica Clark, Chief Commercial Officer, Floral Street
CUTTING-EDGE AI INNOVATIONS
09.10 Leverage The Powerful Potential Of AI Technology To Advise, Educate & Inspire Consumers
Holly Harrison, Head of Beauty, TikTok
EFFECTIVE SKINCARE & ANTI-AGING TECHNIQUES
09.30 Revitalise Skincare & Anti-Aging With Clearly Communicated & Data-Lead Scientific Solutions That Keep Consumers Educated & Empowered
- Boost brand loyalty and visible results by educating customers on maintaining a healthy skin microbiome, through packaging, messaging and formulation transparency
- Everybody wants to look younger! Deep-dive into the latest ingredient, formulation and technology advancements in longevity and anti-aging, that still put skin health front and centre
- From gut health to nutrition, what are the critical links between skin health and other wellness factors?
Natalie Enslöw, Founder & CEO, fjör
HOT NEW BEAUTY TRENDS & INNOVATIONS
PANEL Q&A
09.50 Outpace The Competition By Tapping Directly Into The Latest & Hottest Beauty Trends To Boost Revenue, Engagement & High-Impact Brand Recognition
- What are the key macro trends set to impact the beauty sector in 2027 and beyond? Forecast the long-term trends to drive strategic decision-making and avoid over-investing in short-term fads
- How are consumer shopping habits, both online and in-store, affecting purchase decisions? Deep-dive into different shopper missions and tap into how your products can stand out from the crowd
- Anti-aging, healthy living, multi-use and refillable products – with customers better informed than ever, how can you capitalise on the most pressing beauty concerns?
- Unlock the future of beauty with a deeper understanding of Gen Alpha’s consumer trends
- During an ongoing cost-of-living crisis, how can you appeal to consumers looking to spend less, and give them more bang for their buck?
Shona Pickersgill, Senior Insight & Research Manager, Superdrug
Tatiana Suvorova, Sr Director Sales & Education, Wella UK & I
Angeliki Kazantzidi, Head of Marketing Northern Europe, Kenvue
Ashley Watton, Head of Marketing & Communications, KMI Brands Ltd
Sophie Howarth, Prestige Merchandising Director, Coty
10.35 Bonus Session; Reserved For Exclusive Conference Partner
11.05 Morning Refreshment Break & Informal Networking
THE LATEST MUST-HAVE INGREDIENTS
11.35 Deep-Dive Into The Current & Upcoming Ingredient Trends In Order To Keep Your Products Ahead Of The Curve, Targeting Modern Must-Haves While Remaining Sustainable & Health-Conscious
- How are innovations from exosomes to biotech ingredients shaping the future of the beauty industry?
- Embed ethical sourcing and sustainability into ingredient choices, and utilise clear and transparent messaging to inform consumers, and regulators, about what goes into your products
- Incorporate the latest scientific breakthroughs in wellness and mood enhancements to promote holistic health as part of consumers’ daily beauty rituals
- Hyaluronic acid, retinol, biotin – what ingredients are currently on trend, and why? What key ingredients and global trends will dominate in 2027?
SUSTAINABILITY BREAKTHROUGHS: PRODUCTS & PACKAGING
PANEL Q&A
11.55 Satisfy The Expectations Of Eco-Conscious Consumers & Comply With Key Regulations With Ethical, Sustainable & Environmentally-Friendly Products & Packaging
- As environmental concerns continue to grow, help customers to stay green and incorporate sustainability into daily lifestyle through beauty products and packaging
- How can you embed sustainability credentials into the heart of your brand with true authenticity, to promote environmentally friendly practices without crossing the line into greenwashing?
- What are the latest innovations in recyclable and biodegradable packaging? How can you ensure that clean, safe and natural products still stand out on shelves and websites, without breaking the bank?
- Ensure regulatory compliance and secure customer trust by demonstrating the provenance of raw materials and ethical ingredient sourcing
Olivia Peroval, Head of Sustainability – Beauty & Wellbeing, Unilever
Abi Fitzjohn, Creative Buyer, Lush Cosmetics
Serenella Cascio, Regulatory Leader EMEA, Kenvue
Grant Cooper, General Manager UK & Ireland, Oway
HEALTH & WELLNESS TRENDS
12.25 Foster A Holistic Link Between Beauty & Health Through Clean Products & Consumer Education, To Embed Wellness At The Heart Of Your Brand
- What are the latest health trends and ingredient choices affecting the beauty market? With customers ever more aware of the intrinsic between link beauty and wellness, deep-dive into how your brand can speak to the health-conscious consumer
- From skincare to gut health and nutrition, reduce the noise and cut through the information overload around wellness to give customers digestible, transparent and fact-based beauty and wellness strategies
- Streamline your messaging to ensure that your products’ health benefits and wellness implications are clearly communicated
- Help customers to embed healthy product choices and wellbeing practices into day-to-day lifestyle choices, and draw a key link between feeling better and looking better
Jordan Kavanagh, Senior Consumer Scientist, Oriflame Cosmetics
WINNING NPD STRATEGIES
12.45 The Precision Pivot: Engineering Long-Term Growth Through Scientific NPD & Consumer-Centric Innovation
- Convert research and development innovations into real customer loyalty by taking advantage of the latest critical NPD strategies
- Use consumer data to identify market gaps, then apply Intelligent Formulation Science to “solve” the flaws in current trends
- 2027 and beyond: the next frontier of beauty is not a new molecule
- Integrate biological diversity into the R&D roadmap, ensuring safety and effectiveness for all skin types
Dr. Gabriele DS Musala, Head of Product Development, Medik8
13.05 Lunch & Informal Networking For Speakers, Delegates & Partners
13.35 Informal Breakout Discussions
A) Male Leadership In A Female-Led Industry
Scott Bradfield, Commercial & Operations Director, REFY
B) Designing Inclusive Beauty: Accessibility As Innovation
Paul Gallagher, Director, Global Brand Accessibility, Procter & Gamble
C) Skin Microbiome
Geoff Briggs, Technology Scout (Beauty Tech), No7 Beauty Company
D) How Gen Z Actually Decides What to Buy (& Why Most Brands Get It Wrong)
Molly Mukabi, Affiliate Marketing Executive, LOOKFANTASTIC.COM
E) How Can Brands Leverage Retailer Relationships Most Effectively?
Sarah Hawley, Associate Director E-Commerce & Retail – Salon Division, Kao Corporation
F) Topic TBC
Sophie Collins, Global Head of Performance Marketing & Growth, Penhaligon’s, Puig
OPENING REMARKS
14.05 Afternoon Co-Chairs’ Opening Remarks
Atoshi George, Head of Scientific, L’Oreal
Gina Morgan, Senior Global Education Manager, No7 Beauty Company
CRITICAL RETAILER INSIGHTS & EXPERTISE
PANEL Q&A
14.15 What Are Retailers Really Looking For? Hear First-Hand About The Priorities Informing Online & In-Store Decision Making In Order To Ensure Your Products Truly Cut Through & Stand Out
- What are retailers looking for in a beauty product, both online and on store shelves? Deep-dive into the biggest retailers’ key priorities to inform NPD and marketing strategies, and to foster fruitful and lost-lasting relationships
- Analyse first-hand consumer trend data and insights to better understand the marketplace; what are shoppers looking for, and how can you position your products to land with a splash?
- From mass market to high-end luxury, highlight and communicate your brand’s USP and target audience in order to focus your efforts on the most effective retail space
- What does the future have in store? Scan the horizon to anticipate and prepare for the biggest retail trends of 2027
Emi Ohiwerei, Senior Makeup Artist / Beauty Personal Shopper, Selfridges
Angharad Jones, NARS Senior Omnichannel Manager, Shiseido UKI
Gillian Rushbrook, Regional Commercial Manager, Bath & Body Works
Julie Donald, Beauty Education Manager, The Boots Group
EVOLVING REGULATORY SPECTRUM FOR BEAUTY & WELLBEING BUSINESS – A GLOBAL PERSPECTIVE
14.45
- Decode the shifting global regulatory landscape across cosmetics, supplements, and hybrid beauty-wellbeing products, with focus on EU, US, Asia and emerging high-growth markets
- Anticipate regulatory convergence and divergence trends, including sustainability mandates, digital labelling, claims substantiation, and ingredient scrutiny
- Understand how enforcement intensity, consumer activism, and ESG expectations are redefining risk beyond technical compliance
- Navigate grey zones between cosmetics, medical devices, and ingestibles, and manage classification risk strategically across jurisdictions
- Translate regulatory volatility into competitive advantage by building agile compliance systems that enable faster innovation and resilient market access.trust
Arun Mishra, Global Head, Regulatory Affairs – Beauty & Wellbeing, Unilever
EXCLUSIVE CASE STUDY WITH PURESEOUL
15.05
Gracie Tullio, Co-Founder & Creative Director, PURESEOUL
15.25 Bonus Session; Reserved For Exclusive Conference Partner
15.55 Afternoon Refreshment Break & Informal Networking
HIGH-IMPACT SOCIAL MEDIA STRATEGIES
PANEL Q&A
16.25 Promote Your Brand & Connect With Your Key Demographics Through Innovative, Attention-Grabbing & Revenue-Generating Social Media Strategies
- Capitalise on the power of social media and speak to even the shortest attention spans with innovative, extraordinary content tailored to the right audience on the right channel
- Establish an authentic brand voice and build an engaged social media community, putting your credentials and USP front and centre to speak to hearts and minds
- How has the impact of influencers changed, and how will it continue to evolve? Foster mutually-beneficial relationships with the key figures who consumers are truly listening to and putting their trust in
- Understand Gen Alpha’s beauty priorities and social media habits in order to seamlessly convert views to sales, and cultivate your next generation of loyal customers
Aaron Chatterley, Co-Founder, Feelunique & indu
Amy Hutson, Social Media & Community Manager, Benefit Cosmetics
Gia Mills, Founder, Skin In Motion
DIVERSITY & INCLUSION IN BEAUTY
16.55 Champion Diversity & Inclusion Across Your Brand & The Wider Beauty Sector, Through Tailored Products, Accessible Messaging & Impactful Community-Building
- Go beyond box-ticking to embed diversity and accessibility at the heart of your brand, making all consumers feel genuinely seen and included
- Cultivate an open and inclusive customer community, tapping into first-hand feedback to understand what, and how, you can improve
- From product ranges to language choice and imagery, educate yourself and your brand on how each aspect of your business strategy can be made as accessible and inclusive as possible
- What are most common pitfalls and frustrations when it comes to inclusion and diversity? How can the wider beauty industry dismantle these barriers and combat biases to foster greater representation for all?
CUSTOMER ENGAGEMENT & BRAND LOYALTY
17.15 Build Your Community! Harness Powerful Content Strategies, Inspiring In-Store Experiences & Feedback-Driven Messaging To Boost Engagement & Secure Long-Term Loyalty
- A customer for life! From established long-term consumers through to Gen Alpha, how can you maintain high-level engagement to ensure that your people keep returning to your brand every time?
- Get to know your specific customers by gathering feedback and data insights on their key priorities, to inform your USP and truly understand what your brand has to offer
- Make it an event! Craft memorable and impactful in-store experiences that resonate with your consumers, while still driving seamless and high-impact online customer journeys
- From the latest ingredients to sustainability and trust, tap into the latest consumer trends to keep ahead of the curve and to promote your brand’s key credentials
Ciara Sheehy, Ecommerce & Marketplace Manager, Philip Kingsley
17.35 Afternoon Co-Chairs’ Closing Remarks & Close Of Conference
Atoshi George, Head of Scientific, L’Oreal
Gina Morgan, Senior Global Education Manager, No7 Beauty Company